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Written by Administrator
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Thursday, 10 July 2008 20:11 |
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 Over 160 delegates from leading brands and sectors within the travel industry attended two jam-packed days of educational sessions at the Eye for Travel Online Marketing in Travel, held in Chicago, June 25-26. Keynote presentations were given by Aaron Cooper, VP of Online Marketing at Orbitz, who spoke on search engine optimization as it relates to the value spectrum, and Fiona Morrison & Michael Stommer the team from Jet Blue who articulated to the audience the importance of branding and creation of microsites for specific promotions. Other topics included search engine marketing, increasing website conversion rates, consumer behavior in the web 2.0 environment, mobile technologies as they relate to the travel industry brands and web sites and monetizing user generated videos to monetize your website.
What’s unique and refreshing about Eye for Travel Conferences is that they engage delegates with success stories from leading and emerging brands within the travel industry. By bringing these companies up on stage to expose their tactics and business plans via live presentations and feedback sessions, travel marketers are able to learn from these leaders as they lay out their strategies of success. Where the show is short on thesis and hypothesis, it’s big on actionable business plans that are being implemented with success. The next Eye for Travel’s Distribution Summit is set for October 1-2 at Caesar's Palace in Las Vegas. Learn more by visiting http://www.eyefortravel.com.
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Last Updated ( Friday, 18 July 2008 16:01 )
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