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Can you find the "Rose Capital of the Nation"?
Wasco each year produces approximately 75 percent of all roses grown in the United States. The Wasco Rose Garden contains more 1.000 rose bushes, mature in fields surrounding the community.
Click here for more info and fun facts on California
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It's All About Groups!
January 4, 2008
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As someone who loves travel and communicating
my passion for it, I am thrilled to be
kicking off the year as Leisure Group
Travel's managing editor, a newly created
position in this fast-growing company. I look
forward to calling or meeting many of you in
the months ahead; in some cases I'm sure our
paths have already crossed as this is my
fourth decade in the travel industry.
I got my start at Chicago student travel
offices that specialized in summer trips to
Europe. At the same time I wrote for the
Chicago Tribune and other Sunday newspaper
travel sections. Always looking for any
excuse to be on the road, I've had a ball
leading student trips abroad (including
Tanzania, where we climbed Mount Kilimanjaro)
and escorting seniors for Mayflower Tours to
places like Holland, Michigan, and Door
County, Wisconsin. Working a year in Amtrak's
Chicago reservations center taught me all
about domestic train service.
For 14 years I was an editor with
TravelAmerica and Cruise Travel magazines.
Most recently, I worked in the operations
department of Educational Tours, Inc., one of
the biggies in school group travel to
Washington, D.C.
Let's all have fun in 2008. I hope it's
rewarding and super-prosperous for each of you.
Happy New Year!
Randy Mink
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This Week's News From Group Travel Blog
Travel
to Kenya Disrupted Over Contested 2007
Presidential Election
Collette
Vacations Launches New Tour for 2008
Featuring India's Architecture, Artisans and
Unique Exchanges with Rural Families
Gunflint
Trail Celebrates With Winter Tracks 2008
It's
time to celebrate Quebec City's 400th
anniversary!
See more breaking news
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Looking for Group Trip Deals?
Find them on GroupTravelDirectory.com - 4.0!
Grouptraveldirectory.com 4.0 places you in
direct contact with group-friendly suppliers
world-wide. With thousands of group
businesses - from accommodations to
attractions to transportation resources and
everything in between, the task of organizing
your next group trip is effortless.
On our search engine you can search for
supplier group deals to save money and time
when organizing your next trip. Save on
rental cars to attractions and everything in
between. Just visit the Group Deals
section
of Grouptraveldirectory.com
and start saving today.
Start your Group Savings
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Pacific States Travel Tips: Highways Built on Hopes and Dreams
By Elana Andersen
Throughout the Pacific states, trails and
routes honed by its earliest explorers and
settlers continue to be important links to
spectacular sights, places of historic
significance and popular vacation
destinations. These early pathways served
many masters who took claim on land,
chartered overland routes and took chanced
opportunity for new lives and fortunes.
California Missions Trail was one of the
region's earliest highways, established at a
time when Alta California was under Spanish
rule. Franciscan Father Junipero Serra lead
an expedition into California, building a
chain of missions that also served as a
supply route to northern military Presidios
and as bases for Spanish colonization.
Click here to visit highways built on hopes and dreams
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New Mexico Vacations Enhance the Lives of Travelers
By Sue Arko
The travel industry continues to evolve as
10,000 people every day turn 50. The boomer
traveler prefers wellness to agelessness,
craves experiences rather than things,
chooses active over sedentary vacations, and
pursues lifelong learning opportunities.
Countless niches are prevalent in the travel
industry today and one of the more popular
niches involves wellness.
Whether you prefer hot springs, spas,
country retreats or urban delights, you will
find many options in New Mexico. Sometimes
you just need to get away, escape and leave
your everyday cares behind. Unwind,
rejuvenate, and indulge at the following New
Mexico treasures.
Click here for more on New Mexico treasures
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Exit 135: Selling is a Contact Sport
By Mike Marchev
Something strange is going on today and, if
you are not careful, you may get caught up in
this negative trend. It seems that sales
professionals these days are beginning to
believe that "persistent" is synonymous with
the term "obnoxious." As a result, they are
beginning to take the low road.
Chances are you have plenty of
competition. In fact, for every one of you,
there are probably three dozen competitors.
Such is the blight of today's sales
aficionado. This being the case, what is one
to do?
(A) Give up in surrender and resort to
competing on price?
(B) Quit the selling game and take
express accountant courses at night?
(C) Learn how the selling game really
works and make up your mind to become one of
the exceptions. Now you're talking.
Click here for to read the rest of Marchev's piece
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Affinity Rules: Student/Youth Travel
By Randy Mink
In a recent preliminary survey of 300
households conducted by the Student and Youth
Travel Research Institute (SYTR-I) at
Michigan State University, results show that
more than 60 percent of 12- to 18-year-olds
in the United States in 2005 took at least
one significant non-family group trip,
spending an average of $417.
With 30 million people in that age range,
results suggest these young travelers spent
almost $10 billion annually, an indication of
the potential that awaits tour operators, bus
companies, hotels, attractions, shopping
centers and other suppliers. Moreover,
children who get an early taste of different
places are more likely to become avid adult
travelers.
Click here to find out more about this booming market niche
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Travel Tip: Talking Like a 'Travel Pro'
By Marty Sarbey de Souto, CTC
Learning the language of travel and tourism
is key. Not only will it help you to avoid
misunderstandings with your suppliers but it
will also convey to your suppliers that you
are a professional within the industry.
First, you should be aware of general terms
pertinent to all sectors of the industry.
For example, the terms gross, net and net
net. These are terms used often. Next, you
should be familiar with terms that are more
specific to your supplier such as Cruise
lines, Hotel accommodations, terms for
airlines and meal terms.
Taking the time to learn the language of
tourism will aid in your quest to booking a
successful group trip.
Tourism language is one of the many topics
covered in how to Plan, Operate and Lead
Successful Group Trips.
Order your copy today
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The Triple Win of Cause Marketing
By Michael Guld
"We know we can do well by doing good," said
Louis Gerstner, Jr. while Chairman of
American Express Travel Services, the company
widely credited with coining (and
trademarking) the term "cause related
marketing" in 1983.
That year, American
Express set out to raise funds and awareness
for the Statue of Liberty Restoration
Project, while at the same time increasing
new applications and usage of their card;
goals not previously thought of as
compatible. At the end of a three-month $4
million dollar cause-related marketing
campaign, the Restoration project had
received an additional $1.7 million, new card
applications were up 45 percent and usage of
the American Express Card had increased by 45
percent over the previous year - a major win
for all parties.
Read more on what the triple win can do for you
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