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Welcome to InSite,a bi-weekly e-newsletter from Leisure Group Travel. Circulated to over 9,200 group travel organizers!
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In this issue...
  • New Brunswick, Canada with Collette Vacations
  • Marketing Matters
  • Southeast Travel Tips
  • Hub & Spoke:
    Coachella Valley, Calif.
  • Turn Any Setback into a Positive Experience
  • Multigenerational Cruising
  • Protecting your Business and your Travelers: How to Use Travel Insurance Wisely
  • New Group Travel Directory Site Unveiled
  • Search for Group Friendly Suppliers

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    Where in the World...

    Can you find "The Barbeque Capital of the World?"

    In Lexington, South Carolina!
    Known as the "Barbeque Capital of the World," Lexington hosts an annual Barbecue Festival with a parade of pigs.

    Lexington barbecue got its start in the 1920s when Sid Waver and Varner Swicegood set up cinderblock cookers across from the Lexington County Courthouse and started cooking on big court days. They cooked pork shoulders over a hickory wood fire. To this day, the barbeque tradition in Lexington is upheld with many barbeque restaurants to pick from in town.

    Click here for more info and fun facts on Lexington, S.C!

    .
    It's All About Groups!
    April 27, 2007

    Where do YOU go to get away from it all?

    Good morning! I hope your week has been good to you - but, even if it hasn't, I have a treat for you this weekend.

    I was interviewing a tour operator from Georgia when he made an interesting point. "My favorite place to take my groups is the Lowcountry, because it's home. I can share this beautiful area with them and really give them an insider's perspective. BUT, if I'm not with my groups, Paris is where I'd go, hands down. The culture, the cuisine, the people, it's wonderful!"

    It was interesting to me the way he loved to take people to his home, indeed, to his house, but his favorite city to travel to was Paris. That got me to thinking:

    1. What is your favorite place to take a group and why?
    2. What is your favorite place to go as a traveler and why?

    Now here's the treat part. Send me your answers and you'll be put in a drawing to win a $500 gift certificate to the Cortina Inn in Killington, Vt! Once all the tallies are in, I'll report on what I've found so you can see where you stand.

    In the meantime, I hope you enjoy this issue of InSite.

    Happy travels,


    Kelley

    New Brunswick, Canada with Collette Vacations
    Welcome to One of the Marine Wonders of the World!

    Imagine this - every day, twice a day, the highest tides in the world wash the shores of New Brunswick's most famous geological feature, the Hopewell Rocks in the world-renowned Bay of Fundy. The Bay actually receives 100 billion tons of tidal seawater each time. It is a feat of nature like no other - these tides, rising up to an incredible 52 feet, stretch out along New Brunswick's Fundy Coastal Drive, washing over these pristine shores, exposing life, creating life and sustaining life.

    Now imagine yourself with ringside seats to this Marine Wonder of the World - the effect is truly extraordinary. You're walking on the ocean floor anticipating the glory and wonder soon coming your way. New Brunswick's Bay of Fundy was voted "One of the Top 50 Destinations in the World to Discover, Explore, Experience" by Natural History Magazine (Spring 2003). This distinction further positions New Brunswick as a world-class destination and reinforces the Bay of Fundy as one of the world's great natural wonders.

    The phenomenal Bay of Fundy is just the beginning of what New Brunswick offers those travelers looking for a truly experiential destination.

    Read more on this unique destination

    Tim Warren Marketing Matters
    By Tim Warren

    Five Tips for Top Google Ranking In Less Than 30 Minutes

    Want to reach millions of your best group travel prospects looking for what you're promoting in minutes? You can do this profitably with Pay-Per-Click (PPC) advertising, also called sponsored links, located on the right hand side of a Google, Yahoo or MSN search.

    Placing PPC ads is fast, easy, targeted and cost effective - if done right. Your classified-type PPC ads are displayed when someone does a search that matches the keyword categories you want to reach. You only pay a fee when someone clicks on your specific ad.

    Cost per click (CPC) ranges from .05 to way over $5 per click. CPC is determined by the competitiveness of the keyword phrases and factors described below.

    Learn to get to the top!

    Learn to get to the top!

    Southeast Travel Tips
    By Jaron Baalgard

    Looking for this year's 'it' destination for your next group trip? Turn your compass southeast and make your way to the place where sophistication meets satisfaction and surrender to southern hospitality. The southeastern states are the place to indulge in country music, clear coasts, and Cajun cooking along with discovering alluring towns and enjoying major U.S. cities.

    There is no better way to unify a trip to the South than to include many of the world-class and unique amusement/theme parks where the idea of excitement, relaxation and, overall, the idea of vacation is realized in full. Many amusement/theme parks offer attractions that go far beyond the thrill ride; with concerts, games, shows, and other special events, an amusement/theme park is a great way to experience the spirit of an area and provide unforgettable experiences for your group.

    So let's head Southeast and take a look at what's new. This guide will help point out the places you should visit to experience the best of this fascinating area.

    Click here for your update on the Deep South!

    Palm Springs Follies Hub & Spoke:
    Coachella Valley, Calif.
    By Elana Andersen

    About 100 miles west of Los Angeles there is a jog in the road and you see the towering San Jacinto Mountains and its passage opening the way to the vibrant, palm-studded desert oasis, glowing with blue skies and stylish living-a vacationer's paradise. Welcome to the Coachella Valley, home to the Palm Springs' desert resort communities with their 110 golf courses, 600 tennis courts, and 30,000 swimming pools.

    This area is the ancestral home of the Agua Caliente Band of Cahuilla Indians who knew the area as "la palma de la mano de Dios", the palm of God's hand, and their ancient healing mineral waters continue to be a part of the Palm Springs success story.

    Click here for group-friendly attractions and updates.

    Turn Any Setback into a Positive Experience
    By Valerie Greene

    Most people would love to find the mythical genie in a magic lamp. They'd rub the lamp, set the genie free and instantly get three wishes that could change their life. What would you wish for? Money? Success? Health? Well, guess what, you already have the magic genie's power within. That's right. The power of the mind can literally change your life and make all your wishes come true.

    Realize that everything we say, do, or think sends a message to the brain, and the brain works very hard to make our messages come true. So if you focus your mental energy on negative things, then in most cases you'll get exactly what you envisioned. On the other hand, if you focus your mental energy on positive things, even when a situation looks bleak, you can create a positive outcome.

    Following are some suggestions for making the most of any situation and turning it into a positive.

    Click here for more

    Multigenerational Cruising
    By Cindy Bertram

    As Bob Dickinson, Carnival Cruise Lines' President and CEO comments, "Families have moved beyond the summer road trip and are gravitating towards enriching cultural experiences they can share together."

    Multigenerational travel is a definite growth area. Today, the focus on creating services and facilities which are in tune with today's lifestyles make multigenerational travel on ships easier than ever before. And with the continued, aggressive cruise industry expansion in terms of diversity rather than the ships themselves, cruising is a perfect option.

    What is multigenerational travel? I like to think of it as a group that comes together sharing a common interest yet also includes some different age ranges. It could be adults traveling with their adult children, or adults traveling with adult children and grandchildren.

    Diversity is the key - ages of travelers fall into different segments, from mature consumers in their mid-sixties and older, to Baby boomers and Generations X and Y.

    Click here to read more

    Protecting your Business and your Travelers: How to Use Travel Insurance Wisely
    By Jon Gerlach

    Americans are quick to litigate. As a business owner, you know the importance of having errors and omissions insurance. Equally important are risk avoidance strategies you can adopt as a Group Organizer to keep your travelers happy, so a legal claim or complaint against you is less likely to occur. Travel insurance is a valuable arrow in your quiver of liability protection - IF you use it wisely.

    Click here to read more

    gtd  logo New Group Travel Directory Site Unveiled

    Seeking to better connect buyers and sellers in the $76 billion leisure group travel industry, we have unveiled an updated version of its vertical search engine directory for the industry, GroupTravelDirectory.com.

    The site is the most comprehensive resource available in the industry, with unlimited, free access to over 5,000 group-friendly suppliers. Its dual- organizational model means that group travel organizers can search either by destination or category of interest to hone in on suppliers that are capable of handling group business.

    "We've seen monumental growth in online research in the group travel market," says Jeff Gayduk, publisher of Premier Tourism Marketing." As planners - either professional or novice turn to the web more frequently, GroupTravelDirectory.com has grown and evolved as a resource tool."

    Key features of the new site include a clickable map on the homepage that allows planners to hone in on resources, by-state, a more streamlined category structure and improved graphical displays of search results. "Our goal with GroupTravelDirectory.com is not to recreate a supplier's website but to provide them with an opportunity to showcase their company and provide quick links to websites and emails - thus speeding up the buy-sell process.

    Group Travel Directory also announced record- breaking results for its group hotel booking engine. In March of this year, over 3,400 room nights were booked through the site or its affiliates. The GroupTravelDirectory.com booking engine features over 20,000 hotels at guaranteed low group rates.

    For planners, there is no registration or cumbersome password combination to remember. Suppliers may register for a basic membership free of charge, premier memberships are just $195 annually, complimentary with a placement ad in November's Annual Group Travel Directory Print Guide.

    For more information, click here.


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  • About Us
    InSite is published by Premier Tourism Marketing, Inc. and distributed to more than 14,000 group travel professionals via email, plus online at LeisureGroupTravel.com.
    phone: 630-794-0696


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