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Welcome to InSite, a bi-weekly e-newsletter from Leisure Group Travel. Circulated to over 9,200 group travel organizers!
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In this issue...
  • Group Travel Guide
    Boise, Idaho
  • New England - A Masterpiece
  • Marketing Matters: "Word of Mouth" and Websites Combined, Supercharge Marketing
  • Groups Take Center Stage in Tennessee
  • Fun Is Moi!
  • City Focus: Branson, Mo.
  • The Five Pillars of Digital Marketing
  • Search for Group Friendly Suppliers

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    Where in the World...

    Can you find The Alien Apex Resort?

    Roswell, New Mexico

    Alien Apex Resort, Inc., located in the legendary city of Roswell, New Mexico, is scheduled to open in 2010 and will be a multi-sensory theme park celebrating the famous UFO incident of 1947. In addition, Alien Apex Resort, Inc. will also feature multiple alien and UFO themes plus the latest scientific investigation of life outside of Earth.

    Click here for more info and fun facts on the resort

    It's All About Groups!
    June 22, 2007

    It's funny the things we worry about. Right now, I'm panicking about how busy my travel schedule will be in August. I'm taking three trips: two Midwest locations for work and a road trip to Montreal for fun.

    Now the fact that I get to travel at all is really a blessing. And, of course, I get grief from my friends, who maintain that I'm just complaining to complain and they'd much rather have my "worries" than theirs.

    But it got me to thinking - with all the travel we do in this industry, what are your secrets to staying sane and on top of all the important things in your life, like remembering to clean your bathroom or pet your dog, while calming that "customonster" that didn't realize lunches weren't included with the price of their trip?

    I'd like to put your top suggestions/worries on Group Travel Blog and, even though I don't have any prizes to give away for the best advice, you will get to dispense a little bit of knowledge onto the rest of the world.

    And, after all, don't we all feel that, if the world just worked like we did, that everyone would be a little better off?

    Happy "coping"!


    Kelley

    Group Travel Guide
    Boise, Idaho
    By Jaron Balgaard

    Boise offers the culture and entertainment of a large urban area in a place that feels a little like everyone's hometown. Groups can enjoy a variety of cultural performances and festivals or visit the city's many museums, including a nature center and river observatory, territorial penitentiary, science center, historical and art museums, and the Idaho Anne Frank Human Rights Memorial. Nearby wineries offer tours and tastings and outdoor recreation is plentiful along the area's scenic byways.

    Themed Boise itineraries are available from the Bureau and make planning a cinch. Make plans to visit Boise soon!

    Visit Boise's top places to explore and have fun

    New England - A Masterpiece
    By Alice Gregory

    Anyone who has seen New England in its autumn splendor, or in its radiance in spring when the apple blossoms and rhododendron are in bloom, recognizes that the landscape of New England is indeed a work of art. The fact that this natural beauty is augmented by an abundance of fine art adds to the visual appeal of any visit. Art is, in fact, unavoidable in New England.

    Throughout the region, public squares are decorated with monuments and statues, and modern sculptures pepper its cityscapes. Let's take a look at the Public Arts and Galleries of New England.

    Click here to catch up on artful New England

    Tim Warren Marketing Matters: "Word of Mouth" and Websites Combined, Supercharge Marketing
    By Tim Warren

    An April 2007 travel industry business and marketing survey conducted by TourismBusinessStrategies.com confirmed that the three most successful marketing methods used are: 1. word-of-mouth referrals, 2. your own website, and 3. regular e-mail outreach. Here's how to combine these three strategies to supercharge your travel marketing using online audio, video and Podcasts.

    Click here to learn more

    Groups Take Center Stage in Tennessee
    By Melinda Hughey

    Stretching 450 miles from Memphis on the bluffs of the Mighty Mississippi to Mountain City nestled in the Great Smoky Mountains and countless places to visit in between, Tennessee has set the stage for tour groups!

    Rich in history, culture, scenery and most of all, music, the Volunteer State - so called for the valor displayed by its volunteer soldiers during wartime - offers enough excitement within its three grand divisions to keep any group endlessly entertained.

    Take your groups to Tennessee

    Marchev Fun Is Moi!
    By Mike Marchev

    While re-grouting my bathroom tile of all things, this question popped into my mind.

    "When was the last time I actually had FUN?" It seems the older we get the less we spend time having fun.

    Chores... work ... obligations ... duties ... sleeping and eating fill up most of our days. And the days turn into weeks and on it goes.

    FUN! What an old fashion concept. I think I liked it. Maybe we should adopt a new mantra.

    Click here to learn how to add FUN back into your life

    City Focus: Branson, Mo.
    Celebrating 100 Years of Family Entertainment
    By Lynne Berry

    Branson's popularity as mid-America's live entertainment destination, with its traditional American values and Ozark Mountain hospitality, continues to bring in folks from all over. They come to see more than 100 shows featuring renowned entertainment, enjoy the many family attractions, and relax in naturally scenic surroundings.

    Add to that the latest shoppers' paradise, some new and different musical fare, additions to those already popular attractions and an elegant spa, and groups find themselves in one of the most popular destinations in the United States.

    Click here to read the article

    The Five Pillars of Digital Marketing
    By Dan Burrus

    Advertising today is experiencing a period of profound and accelerated transformation. Technologies such as blogs, podcasts, and streaming video are permanently changing consumer attitude and behavior. The good news is that this transformation creates opportunities for everyone in terms of advertising. The key, however, is to integrate the tried and true "old media" outlets with the emerging "new media" to get more consumer engagement and better results from your advertising dollars.

    Smart advertisers now realize that the trend is not going from old media outlets to new media outlets; rather, the trend is about combining the two media outlets so they work in harmony with each other. That is, the old media (TV, radio, and magazines) can be used to get the advertising message out into the marketplace, while the new media (online options) get the consumers' engagement and response.

    But before you rush out and start integrating your advertising, you need to first understand some basic tenets or pillars of digital marketing. These pillars are the foundation of your online ad campaign and give some much needed discipline to digital marketing. Use the following five pillars to enhance the engagement and response of your digital marketing campaign so you can successfully integrate your old and new media approaches.

    Click here to learn the five pillars

    Catching Up With...

    Paul Allen,
    Holland America, Vice President, Alaska Marketing and Sales

    This week, InSite E-Zine interviews Paul Allen.

    Paul Allen is vice president, Alaska marketing, for Holland America Line Inc., a unit of the Carnival Corporation & plc. Appointed to this position in May 2001, Allen has overall marketing responsibility for the promotion of the company's Cruise and CruiseTour program to Alaska and the Yukon.


    Clich here to read Paul's interview

    The Great American Road Show Marketplace
    August 19-21, 2007 - Tinley Park/Chicago, IL
    The Tour Marketplace show that promotes unique travel opportunities. It will bring together pre-qualified group travel leaders, tour operators, travel agents and special pre-packaged American travel destinations.

    The G.A.R.S. event will showcase two 'Great' show:

    1. Niche Group Travel Showcase: August 19, 2007, 1-4 p.m.
    This open trade show is for Niche and Affinity buyers including: Bank Clubs, Park Districts, Red Hats, Home Based Travel Agents and any other group organization seeking both one day and overnight travel. Sellers will be at both shows.

    2. Tour and Travel Showcase: August 19-21, 2007
    For Tour Operators: Adult, Student, Specialty Groups - This GARS event offer a chance to meet with many of America's best destinations and attractions in a one-on-one buyer to seller appointments. New and exciting destinations, events, and attractions are at the forefront of this travel show experience.

    The Great American Road Show will be held at the HOLIDAY INN SELECT in TINLEY PARK, Illinois. For complete information and application contact: G.A.R.S. Event at 800-754-7627 or by e-mail at: info@GreatAmericanRoadShow.com


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    InSite is published by Premier Tourism Marketing, Inc. and distributed to more than 14,000 group travel professionals via email, plus online at LeisureGroupTravel.com.
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