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Leisure Group Travel interviewed a veteran group of destination marketing organization representatives to gauge what has happened this year and where they see it going in 2009.
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Written by Elana Andersen   
Tuesday, 17 June 2008 08:17

Tasting and learning about distinctive foods flavor tour itineraries.

Culinary Tourism

Americans have become obsessed with food. Whether it’s sipping a “cup o’ jo” at a roadside cafe or savoring a five-star epicurean repast at a celebrated dining room, food lovers are on a quest for culinary experiences that propel them into a state of nirvana.

Who would have guessed that the act of eating would evolve into a national passion that stimulates basic senses while enhancing appreciation of other lifestyles and raising expectations in dining experiences. This new-found interest in food, moreover, has sparked important discussions about good health and stewardship of the earth’s resources. At home and on the road, more and more of us salivate over opportunities to broaden our exposure to different foods, flavors and cooking techniques.

Tour planners are very aware that distinctive differences between destinations are narrowing. Worldwide distribution, branding, cultural meshing, communications and mobile populations all play roles in creating sameness. Tourism promoters recognize that visitors are no longer satisfied with just seeing popular sights and learning an area’s history. They want to make one-on-one connections with the places visited and experience things that distinguish one location from another.

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3.21 Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

 
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